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Article
Publication date: 8 January 2019

Fakhri Baghirov, Ye Zhang and Noor Hazarina Hashim

This study aims to investigate the adoption and performance of Facebook fan pages (FFPs) among global airline companies in developed, least developed and developing countries.

Abstract

Purpose

This study aims to investigate the adoption and performance of Facebook fan pages (FFPs) among global airline companies in developed, least developed and developing countries.

Design/methodology/approach

Diffusion of innovations theory has been applied as the underlying theory in this study. By using content analysis, data were collected from the official FFPs of global airlines.

Findings

Results show no significant difference in FFP adoption among global airline companies in developed, least developed and developing countries. However, there is a significant difference in performance and timing of adoption of FFP between the countries. Airlines from developed countries adopted FFP three years earlier than developing countries and performed better than airlines from developing and least developed countries.

Research limitations/implications

Because FFP is studied with limited variables, future studies can expand to other social networking sites and explore more variables to get reliable results.

Practical implications

Academically, this study adds to internet and technology implementation literature. Finding of poor performance on FFP implementation among airlines in developing and least developed countries could draw attention to increased engagement with fans and improve FFP performance in the future. To successfully use Facebook, airline companies should establish a two-way communication and respond to their fans.

Originality/value

This paper fulfils an identified need to study the difference in using FFPs among global airline companies in developed, least developed and developing countries.

Details

Tourism Review, vol. 74 no. 3
Type: Research Article
ISSN: 1660-5373

Keywords

Article
Publication date: 28 November 2023

Fakhri Baghirov, Zehra Bozbay and Ye Zhang

Postpandemic efforts to rebuild have steered the global economy toward a more sustainable trajectory. It is imperative to acknowledge the pressing need for further enhancements in…

Abstract

Purpose

Postpandemic efforts to rebuild have steered the global economy toward a more sustainable trajectory. It is imperative to acknowledge the pressing need for further enhancements in the sustainable development of the tourism industry. This study aims to examine the influence of personal factors, including environmental concern, cultural interest, travel lifestyle and involvement, on tourist satisfaction and revisit intention, using the theory of planned behavior (TPB) as its framework.

Design/methodology/approach

The data was gathered through surveys conducted in three of Türkiye’s most famous slow travel destinations: Seferihisar, Gökçeada and Akyaka. The analysis was carried out using SPSS and SmartPLS software, with subsequent structural model testing.

Findings

This study presents an extended model that incorporates four individual factors, tourist satisfaction, TPB and revisit intention. All hypotheses have been rigorously tested, and the model accounts for 60.4% of the variance in revisit intention. The findings are comprehensively discussed in this article, supported by relevant theoretical frameworks.

Research limitations/implications

Future research avenues could delve into the evolution of slow tourism in both developed and developing countries, assess disparities in revisit intentions between slow tourism and mass tourism destinations and investigate the prospects of sustainable tourism development in the postpandemic era.

Originality/value

The authors use the TPB to examine individual factors, tourist satisfaction and revisit intentions, aiming to build an extended model to gain a deeper understanding of the slow tourist decision-making process.

Details

International Journal of Tourism Cities, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 12 June 2017

Bahar Yasin, Fakhri Baghirov and Ye Zhang

This paper aims to identify the most popular travel information sources used among tourists and investigates how travel information selection differs across travel experience and…

1298

Abstract

Purpose

This paper aims to identify the most popular travel information sources used among tourists and investigates how travel information selection differs across travel experience and gender.

Design/methodology/approach

This study used convenient and quota sampling strategy, questionnaires were distributed to 270 respondents at Sultanahmet and Grand Bazaar areas. A screening question was used to classify respondents.

Findings

First, past travel experience, travel agent, travel websites and hotel websites are generally the most frequently used travel information sources in destination selection due to conveniences and reliability. Second, first-timers prefer to use external information sources such as Facebook, guidebooks, travel agents and newspapers to gather information about destinations, whereas repeat visitors prefer to use internal information sources such as friends’ suggestions and past travel experience. Lastly, female visitors rely more on internal information sources such as friends’ suggestions and past travel experience. However, males prefer to use external information sources like Facebook, television, blog, travel agents, newspaper and guidebooks in choosing Turkey as a destination.

Research limitations/implications

Because factors studied, travel information sources selected, number of respondents and questionnaire distribution area are limited, future studies can expand to a bigger area so more respondents could get more reliable results.

Practical implications

This paper could help tourism industries understand searching behaviours among different types of tourists better to promote businesses in convenient sources and reach target customers easily.

Originality/value

This paper fulfils an identified need to study how travel information searching behaviours differ among tourists.

Details

Journal of Hospitality and Tourism Technology, vol. 8 no. 2
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 14 May 2020

Zehra Bozbay, Fakhri Baghirov, Ye Zhang, Amran Rasli and Meltem Karakasoglu

This paper aims to investigate international students’ perception and satisfaction towards Turkish universities’ service quality.

Abstract

Purpose

This paper aims to investigate international students’ perception and satisfaction towards Turkish universities’ service quality.

Design/methodology/approach

This paper used modified version of SERVQUAL questionnaire for education purpose to collect data. Data were collected from 168 international students studying in public and private universities in Turkey.

Findings

Based on findings of this study, there is negative gap between perception and expectation for all 35 items in questionnaire among international students.

Practical implications

This study adds on educational service quality literature in developing country, specifically in Turkey. Additionally, decision-makers, institutions, etc. can use findings of this study to overcome the dissatisfactions and difficulties faced by international students in Turkey.

Originality/value

This study fulfills identified need to study international students’ perception and satisfaction towards Turkish universities.

Details

Quality Assurance in Education, vol. 28 no. 3
Type: Research Article
ISSN: 0968-4883

Keywords

Content available
Article
Publication date: 12 June 2017

Ahmet B. Ozturk

554

Abstract

Details

Journal of Hospitality and Tourism Technology, vol. 8 no. 2
Type: Research Article
ISSN: 1757-9880

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