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1 – 5 of 5Fakhri Baghirov, Ye Zhang and Noor Hazarina Hashim
This study aims to investigate the adoption and performance of Facebook fan pages (FFPs) among global airline companies in developed, least developed and developing countries.
Abstract
Purpose
This study aims to investigate the adoption and performance of Facebook fan pages (FFPs) among global airline companies in developed, least developed and developing countries.
Design/methodology/approach
Diffusion of innovations theory has been applied as the underlying theory in this study. By using content analysis, data were collected from the official FFPs of global airlines.
Findings
Results show no significant difference in FFP adoption among global airline companies in developed, least developed and developing countries. However, there is a significant difference in performance and timing of adoption of FFP between the countries. Airlines from developed countries adopted FFP three years earlier than developing countries and performed better than airlines from developing and least developed countries.
Research limitations/implications
Because FFP is studied with limited variables, future studies can expand to other social networking sites and explore more variables to get reliable results.
Practical implications
Academically, this study adds to internet and technology implementation literature. Finding of poor performance on FFP implementation among airlines in developing and least developed countries could draw attention to increased engagement with fans and improve FFP performance in the future. To successfully use Facebook, airline companies should establish a two-way communication and respond to their fans.
Originality/value
This paper fulfils an identified need to study the difference in using FFPs among global airline companies in developed, least developed and developing countries.
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Keywords
Fakhri Baghirov, Zehra Bozbay and Ye Zhang
Postpandemic efforts to rebuild have steered the global economy toward a more sustainable trajectory. It is imperative to acknowledge the pressing need for further enhancements in…
Abstract
Purpose
Postpandemic efforts to rebuild have steered the global economy toward a more sustainable trajectory. It is imperative to acknowledge the pressing need for further enhancements in the sustainable development of the tourism industry. This study aims to examine the influence of personal factors, including environmental concern, cultural interest, travel lifestyle and involvement, on tourist satisfaction and revisit intention, using the theory of planned behavior (TPB) as its framework.
Design/methodology/approach
The data was gathered through surveys conducted in three of Türkiye’s most famous slow travel destinations: Seferihisar, Gökçeada and Akyaka. The analysis was carried out using SPSS and SmartPLS software, with subsequent structural model testing.
Findings
This study presents an extended model that incorporates four individual factors, tourist satisfaction, TPB and revisit intention. All hypotheses have been rigorously tested, and the model accounts for 60.4% of the variance in revisit intention. The findings are comprehensively discussed in this article, supported by relevant theoretical frameworks.
Research limitations/implications
Future research avenues could delve into the evolution of slow tourism in both developed and developing countries, assess disparities in revisit intentions between slow tourism and mass tourism destinations and investigate the prospects of sustainable tourism development in the postpandemic era.
Originality/value
The authors use the TPB to examine individual factors, tourist satisfaction and revisit intentions, aiming to build an extended model to gain a deeper understanding of the slow tourist decision-making process.
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Bahar Yasin, Fakhri Baghirov and Ye Zhang
This paper aims to identify the most popular travel information sources used among tourists and investigates how travel information selection differs across travel experience and…
Abstract
Purpose
This paper aims to identify the most popular travel information sources used among tourists and investigates how travel information selection differs across travel experience and gender.
Design/methodology/approach
This study used convenient and quota sampling strategy, questionnaires were distributed to 270 respondents at Sultanahmet and Grand Bazaar areas. A screening question was used to classify respondents.
Findings
First, past travel experience, travel agent, travel websites and hotel websites are generally the most frequently used travel information sources in destination selection due to conveniences and reliability. Second, first-timers prefer to use external information sources such as Facebook, guidebooks, travel agents and newspapers to gather information about destinations, whereas repeat visitors prefer to use internal information sources such as friends’ suggestions and past travel experience. Lastly, female visitors rely more on internal information sources such as friends’ suggestions and past travel experience. However, males prefer to use external information sources like Facebook, television, blog, travel agents, newspaper and guidebooks in choosing Turkey as a destination.
Research limitations/implications
Because factors studied, travel information sources selected, number of respondents and questionnaire distribution area are limited, future studies can expand to a bigger area so more respondents could get more reliable results.
Practical implications
This paper could help tourism industries understand searching behaviours among different types of tourists better to promote businesses in convenient sources and reach target customers easily.
Originality/value
This paper fulfils an identified need to study how travel information searching behaviours differ among tourists.
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Keywords
Zehra Bozbay, Fakhri Baghirov, Ye Zhang, Amran Rasli and Meltem Karakasoglu
This paper aims to investigate international students’ perception and satisfaction towards Turkish universities’ service quality.
Abstract
Purpose
This paper aims to investigate international students’ perception and satisfaction towards Turkish universities’ service quality.
Design/methodology/approach
This paper used modified version of SERVQUAL questionnaire for education purpose to collect data. Data were collected from 168 international students studying in public and private universities in Turkey.
Findings
Based on findings of this study, there is negative gap between perception and expectation for all 35 items in questionnaire among international students.
Practical implications
This study adds on educational service quality literature in developing country, specifically in Turkey. Additionally, decision-makers, institutions, etc. can use findings of this study to overcome the dissatisfactions and difficulties faced by international students in Turkey.
Originality/value
This study fulfills identified need to study international students’ perception and satisfaction towards Turkish universities.
Details